Goal – Reality – Options – Work plan – Status

GROW is a coaching concept introduced by John Whitmore in his book “Coaching for performance”.

Since 1995 when I discovered it, I have been applying it with success in various situations and it helped me to promote projects & ideas. Beyond coaching, I see it as a technique to facilitate the communication between people by building a common vision of the objective, the problems and the solution.

This brief introduction is not a summary of the book and does not pretend to accurately describe the original intend of the author. It is a personal view, how I “feel” it after having applied it for over 15 years in non-coaching situations. Over the years, I also felt the need to add the “S” (Status) to the original GROW concept.

Read more…